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Some logos contain symbols and names, like Walmart and National Geographic. “A symbol made up of text and images that identifies a business” – “What is a logo” blog post on 99designs a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition” – Composed of text (brand signature) and image (brand symbol), the logo serves as a company’s flag” – OVO
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“A brand’s most important and recognizable visual signifier. “A graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand” – Investopedia It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.” – Wikipedia ‘imprint’) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. ‘word’ and Greek: τύπος, romanized: typos, lit. “A logo (abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. “A distinctive typeface or lettering style used to represent a brand name a wordmark” – The Dictionary of Brand, Marty Neumeier ( Liquid Agency) (definition of “logotype”) “An abbreviation of logotype, now applied broadly to mean a trademark” – The Dictionary of Brand, Marty Neumeier ( Liquid Agency) Wordmark: Stylized text treatment of a brand name serving as all or part of a logo.ĭefinition of logo from other sources around the web.Our definition of logo: A logo is a symbol and/or stylized text signifying a brand.